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Break through the encirclement × Heya's expedition

Wooden door market status

    The same products, the same price, the same marketing model, and even the same supply channels, do this business   What are your prospects?

two thousand and fifteen In 2000, the sales area of commercial housing was 1284.95 million square meters, with nearly 10 million suites, with an average of 4 doors per suite. In terms of 1000 yuan per door, the annual market capacity reached 40 billion yuan( Data source: CREIS data statistics)

O2o mode is the inevitable trend of building materials sales

two thousand and fifteen In 2003, 43 supermarkets and 31 department stores closed

Don't think e-commerce is far away from you. With the building materials field of Shangpin homestead, in your line of sight, snatched away a large number of customers.

The future sales model of building materials is C2F, that is, customers can place orders for factories directly on the Internet. But this is always inseparable from offline service support. Therefore, we must take a journey of o2o.

We need physical stores all over the country to provide offline services. One day, service profit will become the main source of income for dealers. And most dealers may not be able to wait for that day.

The o2o mode of Heya wood industry is to let the target users get in touch with our wooden door products on the Internet (mainly on mobile phones). After they have the desire to buy, they can go to the local offline exclusive stores or experience points to see the real objects. After placing orders online, the physical stores provide installation and after-sales services, thus forming an online to offline covering product display, online consultation, and O2o sales system integrating offline experience and offline service.

(o2o mode diagram, o2o operation flow chart)

past × future

1. Past - brilliant cooperation and high quality

Project cases and cooperative developers  

2. Future: enter the retail market and invite to join

① Exquisite wooden door, visual feast

② Three party platform, enjoy shopping (wechat mall, official website, Taobao store)

③ Comprehensive promotion, customer drainage

Baidu promotion, 360 promotion, wechat customer distribution in place, third-party website synchronous publicity.

Joining process × Franchise conditions

1. Joining process

2. Franchise conditions

full support


Engineering cases
Shenzhen Qiyou real garden
Swan Lake phase I of Foshan overseas Chinese town
Shenzhen Huaide Yuhong health
Swan Lake, overseas Chinese town, Shunde
Foshan Longguang Tianhu Mansion
Foshan longguangshang Street building
Hainan Longguang Haiyue Tiancheng
Longguang Longguang City, Huizhou
Zhongshan longguangshui Yuexi Garden
Shenzhen OCT pure water bank
Shenzhen merchants Shuangxi Garden
Guangzhou Yuanbang bright moon Waterfront
Guangzhou Zhonghai Luogang Yucheng
Shenzhen Bolin Bolin Tianrui
Shenzhen taorun Yinjiang Chunxiao
Yanhanshan garden, overseas Chinese town, Shenzhen
Shenzhen Overseas Chinese town Xiangshan Villa
Shenzhen OCT splendid garden
Guanyang mountain, Shenzhen
Shenzhen Baoneng Yuelan mountain
Brand support

Franchisees are authorized by the brand and have the right to use the intangible intellectual property of the largest wooden door enterprise in Guangdong. Greatly improve the competitiveness of franchisees in the local market.
Engineering support

Franchisees can share the advantages of Heya in engineering projects, and powerful customers can directly become our local engineering agents.
Logistics support

O2o products company undertakes the logistics to the areas above the county level, and the logistics costs are added to the remote areas (northeast, northwest and southwest). The exclusive store product company delivers goods on behalf of the company and does not bear the logistics costs.
Material support
Material Support
During the opening period of the store, Heya provides a series of business packages, such as environmental protection bags, picture books, order forms, paper cups and balloons printed with Heya logo.
Design support
Design Support
During the opening period of the store, Heya provided the design drawings of posters, hanging flags, X display shelves and floor stickers.
Personnel support
Personnel Support
During the opening of the store, the regional manager supports the whole process.
Training support
Training Support
In addition to on-site training for regional managers, Heya will hold online training from time to time to ensure the professionalism of franchisees.
Promotion support
Promotion Support
Including mainstream search engines and portal sites, nationwide promotion, covering PC and mobile terminals. At the same time, according to the actual situation of each region, the personalized local promotion strategy is adopted.
After sales support
After Sales Support
For wooden door installation personnel, Heya will carry out standardized training to comprehensively improve the service ability of franchisees and establish a good service brand for them.